Why Analytics Matter
Most companies are data-rich but insight-poor. You have GA4, a CRM, an ad account — but no clear answer to "did this work?" We fix that. Our analytics practice is the connective tissue that makes every other channel accountable.
What We Do
📊
GA4 Setup & Audit
Event taxonomy, custom dimensions
Event taxonomy, custom dimensions
🛰️
Server-Side GTM
Faster, more accurate, ITP-proof
Faster, more accurate, ITP-proof
📈
Looker Studio
Beautiful, real-time dashboards
Beautiful, real-time dashboards
🧬
Attribution Modeling
Data-driven, MMM, MTA
Data-driven, MMM, MTA
🧪
A/B & Incrementality
Geo holdouts, ghost ads
Geo holdouts, ghost ads
🗄️
Data Warehousing
BigQuery, Snowflake, Segment
BigQuery, Snowflake, Segment
Our Stack
- Google Analytics 4 with custom events and BigQuery export
- Server-side GTM on Cloud Run / Stape for iOS-accurate tracking
- Looker Studio (formerly Google Data Studio) for client-facing dashboards
- Segment for CDP and event piping
- BigQuery / Snowflake for warehouse and SQL modeling
- Northbeam / Triple Whale / Rockerbox for marketing attribution
- Mixpanel / Amplitude for product analytics
Common Engagements
- GA4 Migration — from Universal Analytics, preserving historical data where possible
- Server-Side Tracking Setup — fix iOS 14.5+ attribution loss
- Custom Dashboard Build — exec, marketing and product dashboards in Looker Studio
- Attribution Modeling — move beyond last-click to data-driven attribution
- Incrementality Testing — measure true lift of campaigns via geo holdouts
- Monthly Insights Reports — narrative + numbers, not just screenshots
Privacy & Compliance
All our implementations respect GDPR, CCPA and consent mode v2. We never use fingerprinting, never share data with unauthorized parties, and we configure your data retention settings to match your privacy commitments.
Ready to Get Started?
Book a free 30-minute consultation. We'll review your goals and send a custom proposal within 48 hours.